About Us

Duck River Digital in 3 Sentences

Duck River Digital is a true business consultant for ecommerce stores on Shopify. We're not an agency, we're not here to sell you other services - we're here to help. We're ecommerce enthusiasts who love solving complicated problems and developing creative strategies for growth.     

Why We’re Different

The Problem: Duck River Digital was created to provide Shopify merchants expert ecommerce guidance in its purest form. There aren't many true ecommerce business consultants out there. Lot's of companies use that phrase, but they are really selling marketing or design services. They aren’t going to ask the deeper questions to fully understand your business and customers. And they may lack the business acumen or deep platform experience to recommend actions that can impact revenue or solve difficult problems.

As a store owner or principal, you need someone you can trust that fully understands your business. 

The Solution: We do a deep dive into your business before recommending any action. After years of working with some of the largest and most successful merchants on Shopify, and running our own Shopify store, we understand what drives revenue and what doesn’t. We’ll ask thoughtful questions and develop a plan for maximum impact. And because we understand the unique challenges stores face at 6, 7, 8, and 9 figures and across different product categories, we bring a nuanced approach.    

The Founder: Ex-Shopify Employee, Experienced Shopify Merchant & Business Owner

Andrew Lynch founded Duck River Digital from a Shopify merchant’s perspective. His path here was a bit unconventional, just like Duck River Digital. Andrew began his career as a lawyer helping business owners navigate difficult situations, including debt problems, disputes, vendor issues and many others. He developed a talent for web marketing & optimization, which allowed him to start and scale his own successful firm. 

His passion for building websites and scaling online revenue won out and he left law behind to pursue it full time. He started his first Shopify store in 2015, selling briefcases to lawyers. As a merchant on Shopify, Andrew has experienced the highs, lows, challenges and rewards of being an ecommerce store owner. He understands what it takes to build and scale a store, get and keep customers, manage employees, pivot and adapt to challenges along the way. 

In that time, he’s seen Shopify evolve significantly as a platform and become the unequivocal industry leader. As Andrew puts it: Shopify just works. That may seem simplistic, but if you've worked on other platforms that don't, you know how incredibly valuable that is.

So when the opportunity arose, Andrew went in house to work at Shopify. He managed a key accounts portfolio of over $1 Billion in Gross Merchandise Volume (GMV). He worked directly with the founders and C-level teams of the largest, most successful merchants on the platform. His role was to help them develop strategies to grow revenue, optimize their store and leverage the platform and app ecosystem to maximum benefit. Andrew’s ability to quickly understand a merchant’s business, product category and customer base, allowed him to provide tailored solutions that would have the most impact.

This diverse background gives Andrew a unique insight into the challenges and opportunities store owners encounter. He brings empathy, grit and a genuine enthusiasm for ecommerce that’s hard to find. Over the years, we've developed a trusted dream team of partners that can help merchants implement the strategies and plans we develop. And we work closely with them to get our clients the right help for the job when needed.

What Does the Name Mean?

We’re located just outside Nashville, Tennessee near the Duck River. At first glance, the Duck River looks like most rivers in this part of the country. But it happens to be the most bio-diverse river in North America - teeming with life. To maintain this status, it must have strong foundational elements, foster a diverse ecosystem and capitalize on its strengths, all while performing a delicate balancing act. We thought this was the perfect analogy for a successful ecommerce store. 

Learn more about our Ecommerce Business Consulting philosophy here and see our Consulting Packages here. We’d love to speak with you about your business. Please contact us here to find out how we can help.